Initiating oneself in the world of wine tourism, also known as enotourism, and not come to the land par excellence of its cultivation, whose name shares with one of the most recognized wine D.O.s worldwide, could be considered almost a sin among all lovers of this drink.

La Rioja is a place of wine worship, both for its wine production and for the number of wineries and wine tourism activities that can be done there.

Ahead of your intentions and knowing that the number one priority if you visit the province of La Rioja is to satiate your thirst for exquisiteness with a good wine, we want to seduce you with all the activities focused on this universal drink that you can do almost anywhere in La Rioja and, therefore, give you another good reason to plan aa trip that you will love.

Before we start talking about everything you can learn about wine tourism in this land of tradition and contrasts, we want you to be aware of the beauty and charm that La Rioja has to offer. Its villages include some of the best wineries in Spain (we would dare say even in the world) but we also find in them beautiful dream-like places that will make of this getaway an unforgettable experience.

It is not surprising that La Rioja is a region of reference often spoken about among the followers of this type of tourism, which is becoming more and more fashionable. It has managed to seduce not only wine lovers, but all kinds of public, integrating a thousand ways to approach wine.

What can we do if we want to enter this experience full of culture and gastronomy? The list of wine tourism plans you can enjoy here is endless, you just have to choose the one that best suits your taste, schedule and, of course, with whom you are going to do it.

- Wine tasting course. Don't worry if you are not an expert oenologist, you don't need to have a refined taste or a trained palate to enjoy the many pleasures of wine. From the hand of an expert wine taster, you will be able to extend your senses and discover surprising touches in every sip.

- Tasting with pairing. Without a doubt, the faithful partner of a glass of wine is gastronomy. The understanding and balance of flavours is something you will learn and improve in the province of wine par excellence. Learn how to organize a wine tasting and its types of pairing by learning from the best winemakers.

- Guided visit to the wineries. An elegant and dynamic experience. Getting to know the families with years of tradition and production that are behind the winemaking process is to get to know La Rioja to its core. Enjoy the culture of La Rioja by visiting as many wineries as your time here will allow. Each one will surprise you with its characteristics when it comes to producing wine, but all of them will show the fundamental role that the wine-making tradition of this region continues to play.

- Tour around the vineyards. With an impressive landscape, it is impossible not to talk about the vineyards of La Rioja. A tour that is not only educational, but also capable of transporting you to a distant era. Throughout the tour, the different types of grapes and their harvesting will be explained to you, so that at the end of this experience you will be able to understand much better the importance of farmers and winegrowers.

Describing the thousand activities that we can do as we explore La Rioja while learning about wine is an exciting plan, but without forgetting either about the rich gastronomy after which La Rioja is also famous. Combine your wine tourism plans with a delicious meal, putting into practice what you have learned during the wine tasting for a perfect pairing and giving free rein to your tastebuds.

There are many unspoken rules about wine but, without a doubt, the first one is that wine must always be shared. That is why La Rioja offers the perfect getaway to enjoy a good conversation between tasting and tasting with your family, invest quality time with your partner in a romantic getaway discovering a winery, or get together with a group of friends and enjoy a menu typical from La Rioja in an authentic northern vineyard. What is clear is that wine tourism will manage to capture you, not only because of its different ways of enjoying it, but also because it is also guarantees creating many authentic experiences with those closest to you.

Each “comarca” or small region that make out La Rioja, apart from being home to some of the country's most famous wineries, also stands out for its fairy-tale charm. Whichever direction you choose to go within this province, it will be a safe bet to enjoy the most beautiful surroundings.

To top this experience off, take a tour around through the town of San Asensio, better known as "the cradle of Claret wine", or discover the picturesque town of Fuenmayor in Logroño, where its wineries have kept the “Riojan” character intact.

No matter if you wine tourist, apart from being a wine lover, is a regular on the Camino de Santiago pilgrimage, everyone should visit Navarrete. This town is located in the Ebro valley and is a key location of this famous pilgrimage. A pleasant walk through its old town will give the perfect touch to your red wine escape.

Whatever you do in La Rioja, wine will always be present. So don't think it over and plan your visit in the best way in order to drink up as much as you can in its culture, literally.